Writing resumes as a marketing tool
When writing a resume you need to consider that you’re effectively creating a
marketing brochure for yourself. As such, you’re goal should always be to get
yourself an interview in which you should hopefully
close the deal.
Don’t include too much information in your resumes
People often times include too much information on their resumes. Resumes
should serve as talking points during an interview; think PowerPoint, not a
detailed report. Professional writers understand the fine balance that is
required between not enough and too much content in resumes. If you find that
you’re not getting that many interviews based on resumes you’ve sent out in the
past, consider getting professional help drafting resumes for your next job
search.
Resumes should show how you’ve saved your last company money or made it more
money. When resumes include information that seems “nice to know,” they also
come across as irrelevant. The potential employer reads resumes looking for
“what’s in this for me?” Another way to view this is the employer is considering
what can you do for them?
Resumes for changing careers should be written with
the target audience in mind. Make sure you’ve written for the target –buzzwords
that he or she would know and use and not buzzwords from the writer’s previous
career.
Finally, after you’ve written your final draft, let your “marketing brochure”
cool off for a few days. That way you can review it with fresh eyes before
sending it out.
Related Article(s)
see also
writing a resume
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